A Fiction Based AR Project
by naccarato, 2017
John Naccarato creates conceptually driven, visceral works, incorporating varied media, such as performance, digital print, media art, and site-specific installations. He uses daily life as subject matter to create a critical commentary of technology’s intervention on social, cultural and personal identity. Naccarato’s work also incorporates interactive game-like tactics, that are meant to uncover our relationship to everyday objects, and how such relationships create mutual transubstantiations.
This is evident in some of his earlier large scaled site-specific installations such as ‘the x-Series’ (2010), ‘Skinning of Memory’ (2011) and ‘The Obscure Objects of Desire and the Rise of the Technological Chimera’ (2011).
Between 2011 and 2014, Naccarato began to explore the possibilities of public intervention by incorporating a new technology called Augmented Reality (AR). AR allows for the insertion of work as a virtual element within any physical space, which can then be accessed via any mobile device. Naccarato, as part of group intervention, entitled ‘@MOMA’ (2010-ongoing), during the Conflux Festival, overlaid augmented works onto the existing exhibitions at the Museum of Modern Art. The event was meant to critique the role that such venues play within a cultural framework. This was followed by ‘Project Chorale’ (2011) for the Music Hack Day Festival at the Eastern Bloc Gallery, Montreal, ‘the Conversation: Ritual Gestures’ (2013), at the University of Berkeley, California, and ‘The Spaces We AR’ (2013-ongoing), a public intervention aimed at the escalation of Condo developments in Montreal.
In 2014 Naccarato began on a project entitled, ‘Democracy of Objects Project’ (2014- ongoing), which focused on found objects in and around his neighbourhood of St. Henri, Montreal. The project was in part, an archaeological and anthropological quest into the significance of those found objects; their relationship to those individuals that may encounter them, and the relationship of the objects to the spaces they now occupy, as well as their relationship to each other.
From 2015 to present, Naccarato has been developing several projects including his most recent project, ‘Day for Night’ (2017) which involves performance, print media, AR and mobile technology, in the exploration of myth-making and fiction-based storytelling.
Naccarato received his MFA in multimedia/interdisciplinary research from the University of Ottawa, Canada (2010), and his BFA in Inter-Cyber Arts from Concordia University, Montreal (2008). Naccarato presently resides in Montreal.