John Naccarato creates conceptually driven visceral works incorporating varied media, such as performance, digital print, media art, and site-specific installations. He uses daily life as subject matter to create a critical commentary of technology’s intervention on social, cultural and personal identity. Naccarato’s work also tends to incorporate interactive game-like tactics, that are meant to uncover our relationship to everyday objects, and how such relationships create mutual transubstantiations. This is evident in some of his earlier large scale site specific installations such as the x-Series (2010), Skinning of Memory (2011) and The Obscure Objects of Desire and the Rise of the Technological Chimera (2011).
Between 2011 and 2014, Naccarato began to explore the possibilities of public intervention by incorporating a new technology called Augmented Reality (AR). AR allows for the insertion of work as a virtual element within any physical space, which can then be accessed via any mobile device. Naccarato, as part of group intervention, entitled @MOMA (2010-ongoing), during the Conflux Festival, overlaid augmented works onto the existing exhibitions at the Museum of Modern Art.
The event was meant to critique the role that such venues play within cultural framework. This was followed by Project Chorale (2011) for the Music Hack Day Festival at the Eastern Bloc Gallery, Montreal; the Conversation: Ritual Gestures (2013), at the University of Berkeley and The Spaces We AR (2013-ongoing), a public intervention aimed at the escalation of Condo developments in Montreal.
In 2014 Naccarato began on a project entitled, Democracy of Objects Project (2014-ongoing) which focused on found objects in and around his neighbourhood of St. Henri, Montreal. The project was in part, an archaeological and anthropological quest into the significance of those found objects; their relationship to those individuals that may encounter them, and the objects relationship to the spaces they now occupy, as well as their relationship to each other.
From 2015 to present, Naccarato has been developing several projects involving performance, print media, digital and mobile technology, in the exploration of myth making and fiction-based storytelling.
A story can be told in many ways. It can be very personal, or an elaborate fiction, or even a means of revealing some forgotten truth. It can be delivered verbally, visually or through the written word. It can be long or short, or have a beginning and end — or none at all. But what a story will always be, is an expression of being human — a way of connecting with each other.
The story I’m about to tell is not any different. And yet I lie. This is a story about a story within a story. It will unfold in a multitude of ways and through various media. This story will be experienced by the spectator through the lens of augmentation (via their mobile device), which will allow for alternative realities and view points to be considered. The story will be broken into frames, with each frame allowing the spectator to experience the story as an image, or audio, or video, or simply through the written word. Also the story will unfold not in any one place but various locations throughout the city.
And perhaps most importantly, the story does not need to be experienced in sequence. The fragmentary experiencing of the story allows the spectator to interact and develop their own fictionalized unfolding of the events taking place within the story.
A series of preliminary sketches that will develop over a two month period will be hosted here with the final work being presented at the Grand Rapids ArtPrize from September 20 to October 08, 2017.
Please see further details here: https://naccarato.org/day-for-night/