We AR MOMA / 2010 – Naccarato: Media. Art. Fiction

A group of 42 artists including myself took up the call by organizers/artists – Mark Skwarek from New York and Sander Veenhof from the Netherlands, to create an (AR) Augmented Reality Intervention on the MoMA (Museum of Modern Art) in NYC on October 29, 2010… website

The experimental exhibition was part of the Conflux Festival, the annual New York festival dedicated to the psychogeography practice. With the exhibition, the organizers of the event aim to address a contemporary issue, caused by the rapid rise of Augmented Reality usage. What is the impact of AR on our public and private spaces? Is the distinction between the two fading, or are we approaching a situation with an even increasing fragmentation of realities to be perceived individually? (http://www.sndrv.nl/moma/index.php?page=press)

Reviews: NY Times

2D works on the 4th + 5th floor
3D work by Alvaro Barato
Banksky in MoMA re-enactment
Bruce Sterling avatar – and his live tweets
Works in front of the MoMA

Naccarato

John Naccarato is an Interdisciplinary Visual Media Artist, based out of Montreal, QC, who creates conceptually driven visceral works incorporating varied media, such as performance, digital print, media art, and site-specific installations. He uses daily life as subject matter to create a critical commentary of technology’s intervention on social, cultural and personal identity.