This is not the dystopia we were promised. We are not learning to love Big Brother, who lives, if he lives at all, on a cluster of server farms, cooled by environmentally friendly technologies. Nor have we been lulled by Soma and subliminal brain programming into a hazy acquiescence to pervasive social hierarchies.
Dystopias tend toward fantasies of absolute control, in which the system sees all, knows all, and controls all. And our world is indeed one of ubiquitous surveillance. Phones and household devices produce trails of data, like particles in a cloud chamber, indicating our wants and behaviors to companies such as Facebook, Amazon, and Google. Yet the information thus produced is imperfect and classified by machine-learning algorithms that themselves make mistakes. The efforts of these businesses to manipulate our wants leads to further complexity. It is becoming ever harder for companies to distinguish the behavior which they want to analyze from their own and others’ manipulations.