Lofts Impérial

the Blues

Image: the Blues | 2013 | John Naccarato

About the Image: A shot of the rooftop and the dome of the Ursulines Chapel, in Trois-Rivières, Quebec. The architectural integrity and longevity of such a building is a testament to our ingenuity and the possibilities we can embrace as a society. Why we chose instead to built cheap, inferior structures is a mystery since in the long run we all end up paying it – economically, socially and culturally.

AR Intervention Geo Co-ordinates of Image: latitude: 45.481340 | longitude: -73.585760

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Lofts Impérial 45.481340, -73.585760 AR Image: the Blues | Saint-Henri (le Sud-Ouest), Montreal | Photo 2013 | John Naccarato AR Intervention Site: Pinned @ Prével Urban condo development at the Imperial Tobacco Factory called Lofts Impérial. Click here for more info.

AR Intervention Site: Prével Urban condo development at the Imperial Tobacco Factory called Lofts Impérial. The loft complex takes up three large city blocks from rue Saint-Antoine to rue Saint-Jacques and rue Rose-De-Lima to AV. Laporte. The development evolves over 8 phases with the over 600 units being developed.

Also Fonds de solidarité FTQ were involved as investors for this project which perhaps helped to stop the project from becoming a mega mess like the Peel Basin developments.

Unfortunately though, most of the Saint-Antoine and Saint-Jacques strip in Saint-Henri has become a condo haven. The bad is that anything and everything that developers can get their hands on is being turned into condos. The good is that much of the old structures – on the surface anyways – is being respected.

Kirkegaard once wrote, “Being trampled by geese is a slow way of dying, but being eaten to death by envy and greed is even slower and more painful”.

About the Location:

The old Imperial Tobacco Factory on St Antoine Street was closed in 2003 after almost 100 years on this site. The company was founded by Mortimer Davis who took over and built up his family’s cigar business eventually merging it with the Imperial Tobacco Company of England, thereby establishing the Imperial Tobacco Company of Canada. At it’s peak in the 1910’s over 3000 employees worked at this site. This number gradually diminished over the years with greater automation of the factory and the public’s move away from smoking. The remaining 500 positions were moved to Ontario and Mexico in 2003. Excerpt from Montreal Neighborhoods: Saint-Henri